In a move poised to significantly enhance the digital payment landscape for Pakistan’s growing freelance community, Swedish fintech firm Vopy AB has announced plans to launch a dedicated freelance payment service in the country. The initiative is supported by a verbal agreement with a major digital bank in Pakistan, signaling strong local interest in facilitating faster and more affordable cross-border payments for independent professionals.
Vopy, a portfolio company of Swedish investment firm Front Ventures, specializes in financial technology solutions that simplify complex payment infrastructures. With Pakistan emerging as a global hub for freelance talent—particularly in the IT and software development sectors—the company sees a clear opportunity to streamline payment processes and deliver value to underserved professionals.
According to Vopy’s statement, the agreement stems from direct engagement with senior executives of the Pakistani bank during a recent visit by Vopy’s management team. The bank expressed a strong desire to implement the service promptly, demonstrating both the demand for and urgency of such solutions in Pakistan’s evolving fintech landscape.
Vopy’s platform is geared toward IT freelancers and consultants, many of whom work remotely for companies based in Europe and the United Kingdom. These professionals often face hurdles in receiving timely and cost-effective payments from international clients. By introducing a platform tailored for this demographic, Vopy aims to close the gap in accessible, reliable, and efficient freelance payment systems.
“Our customer in Pakistan is keen to launch this service quickly,” said Sven Hattenhauer, CEO of Vopy AB. “They have requested exclusive rights to the service, which we have agreed to, and this results in a higher remuneration for us. Our customer has received a cooperation agreement for freelance payments, which we expect to be signed shortly, after which we can start the service without delay.”
Hattenhauer further emphasized the strategic importance of the Pakistani market, noting that Vopy is excited to serve a new client segment with significant potential. “We are happy and honored by this collaboration. We look forward to delivering an exciting service to a new target group, also with higher margins than our other offerings.”
The company estimates that the total freelance payment volume to Pakistan amounts to approximately $4 billion annually, highlighting the scale and economic impact of Pakistan’s freelance sector. Vopy sees this as a compelling market entry point, especially given the inefficiencies in current payment channels used by freelancers in the country.
Vopy also noted that its existing client in Pakistan, which is expected to partner in this initiative, already has a strong network and customer base among freelance consultants. The expansion into Pakistan is part of Vopy’s broader mission to provide inclusive, cost-effective financial services in fast-growing digital economies.
As the final cooperation agreement is expected to be signed soon, freelancers in Pakistan could soon benefit from a purpose-built international payment system designed to meet their specific needs—marking a significant step toward a more connected and empowered digital workforce in the country.