Telemart has entered into a strategic partnership with JingleCred, a licensed NBFC and operator of the Paisayaar app, to introduce a new smartphone financing model that aims to transform digital adoption in Pakistan. The collaboration enables consumers to purchase smartphones on easy installments using just their Computerized National Identity Card (CNIC), eliminating the need for a bank account or credit card.
This initiative is designed to address the affordability barrier that has long prevented millions of Pakistanis from accessing smartphones, which are considered the backbone of the modern digital economy. With this partnership, Telemart and JingleCred are paving the way for financial inclusion by making smartphones accessible to a wider segment of society, particularly those at the bottom of the economic pyramid.
JingleCred, already recognized as a key player in the digital finance space, has disbursed billions of rupees in nano loans across Pakistan. By teaming up with Telemart, the company is now extending its reach into smartphone financing. What sets this model apart is the integration of Telemart’s advanced mobile locking technology. This solution ensures asset-backed lending, making the process secure and risk-free for the lender while maintaining affordability for the consumer.
The impact of this development is expected to be far-reaching. Access to smartphones goes beyond personal communication; it opens the door to opportunities in e-commerce, mobile banking, ride-hailing services, food delivery, and other digital platforms that are rapidly becoming a part of everyday life in Pakistan. As more individuals gain access to smartphones, the ecosystem of digital services is likely to expand, driving innovation and creating economic opportunities for millions.
Industry experts view this collaboration as a milestone in bridging the digital divide. By addressing affordability through installment-based ownership, Telemart and JingleCred are not only empowering individuals but also fueling the broader digital transformation of Pakistan. The model combines fintech innovation with technological safeguards, aligning with the global trend of digital lending solutions tailored for underserved populations.
Both organizations have expressed their commitment to furthering this vision. Telemart and JingleCred have signaled their openness to partner with other stakeholders in the ecosystem who share the same goal of advancing digital inclusion. Such collaborations could set the stage for new innovations in Pakistan’s fintech and e-commerce landscape, strengthening the foundation of the country’s digital economy.
With a population eager to embrace technology but often constrained by financial limitations, initiatives like this hold the potential to reshape consumer behavior and accelerate the shift toward a digital-first economy. This partnership represents not just a business opportunity but a step toward building a more inclusive financial and technological ecosystem in Pakistan.
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