Zarea Limited announced on Wednesday that it has entered into a strategic Memorandum of Understanding (MoU) with Wang Chuang Xi Jun Chang Agri Ltd, valued at $2 million for the initial phase of a long-term collaboration. The company disclosed the agreement in a notice to the Pakistan Stock Exchange (PSX) today.
The MoU was signed during the Pak–China Investment Conference held in Islamabad. Wang Chuang Xi Jun Chang is a leading Chinese agriculture platform company, and the partnership aims to leverage its integrated, technology-driven agricultural model to explore growth opportunities within Pakistan’s agriculture sector.
According to Zarea Limited, the collaboration will focus on introducing advanced seed technologies, technology-enabled agronomic and farm services, structured labour and grower management, scalable production systems, and enhancing bilateral trade between China and Pakistan. The initiative is designed to improve efficiency and productivity across Pakistan’s agriculture value chain.
Through the partnership, Zarea intends to enhance agricultural productivity, optimize supply chain management, and improve traceability of agri-produce. The engagement is also expected to modernize Pakistan’s agri-value chain while supporting local growers and agribusiness stakeholders with access to international markets, technical know-how, and potential export linkages.
The MoU represents a strategic step in expanding technology-driven solutions in Pakistan’s agriculture sector and strengthening bilateral collaboration with Chinese agribusiness leaders. By combining expertise in digital platforms and integrated agricultural models, both companies aim to create scalable solutions that support growth, innovation, and competitiveness for the country’s farming industry.
Zarea Limited, established in September 2020, has emerged as a pioneer in the digital B2B marketplace, connecting buyers and sellers of cement, steel, agricultural biomass, and construction materials. The company’s new partnership with Wang Chuang Xi Jun Chang further positions it as a key player in facilitating modern, tech-enabled agricultural solutions in Pakistan.
This strategic engagement underscores the growing focus on international collaborations to modernize Pakistan’s agriculture sector, improve productivity, and open pathways for export-oriented growth. The partnership is expected to bring advanced agricultural practices and market access, benefiting both local farmers and agribusinesses across the country.
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