Tapmad has announced an exclusive content partnership with the Pakistan Cricket Board (PCB), marking a major step in expanding its premium sports offerings and enhancing the digital reach of domestic cricket in Pakistan. Through this collaboration, tapmad has acquired the digital broadcasting rights for a portfolio of national cricket tournaments, bringing fans closer to the game while supporting the development of emerging talent.
The signing ceremony took place on December 11 at the National Cricket Academy and was attended by senior leadership from both organizations. Representing PCB were Sumair Ahmad Syed, Chief Operating Officer, and Dr. Ali Adnan Zaidi, Director – Commercial. Tapmad’s leadership included Aly Rana, Chief Operating Officer, and Ali Altaf, Head of Marketing Communications & Strategy. The event highlighted the shared vision of both parties to strengthen Pakistan’s domestic cricket ecosystem and promote greater fan engagement.
Under the agreement, tapmad will hold the digital rights to several premier tournaments, including the President Cup, President Trophy, National T20 Qualifiers, Men’s National T20, National Under-17 Cup, National Under-15 Cup, and the National Women’s T20 Tournament. The partnership not only ensures live digital coverage but also allows tapmad to collaborate with PCB on creating promotional content, behind-the-scenes features, and immersive storytelling, giving fans unprecedented access to players and matches.
Speaking at the event, Sumair Ahmad Syed said that domestic cricket forms the backbone of Pakistan’s cricketing structure. He emphasized that expanding the digital reach of domestic competitions is a key focus for PCB, and the partnership with tapmad would provide greater visibility to emerging talent across the country.
Aly Rana, Chief Operating Officer at tapmad, highlighted the platform’s commitment to promoting Pakistan’s sporting culture. He stated that the collaboration would provide young domestic players a broader digital stage, deepen fan engagement, and enhance the overall experience of cricket enthusiasts across Pakistan.
The partnership aligns with PCB’s broader strategy to modernize domestic cricket, increase visibility for up-and-coming players, and build a strong foundation for the country’s cricketing future. By leveraging tapmad’s digital platform, fans will now be able to access live matches, exclusive content, and in-depth coverage of tournaments from grassroots levels to women’s cricket.
With this agreement, tapmad significantly expands its sports portfolio while reinforcing its mission to deliver high-quality, engaging, and accessible cricket content. The collaboration represents a step forward in bridging the gap between domestic cricket and digital audiences, creating new opportunities for fan interaction and talent recognition across Pakistan.
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