Symmetry Group Limited has announced that its wholly owned subsidiary, Iris Digital (Private) Limited, has been selected by Jazz as the preferred bidder for multiple high-value digital and creative mandates. The selection follows the successful completion of comprehensive commercial and technical evaluations conducted by Jazz, marking a significant development in Pakistan’s digital and telecom services landscape.
According to the company’s formal disclosure, Iris Digital has been chosen to handle the JazzCash Digital Creative, Jazz Digital Creative, and Jazz Creative Agency scopes. Jazz has officially communicated its decision in writing, confirming Iris Digital’s selection for these mandates. The execution of definitive agreements is expected to take place in due course, following standard contractual processes.
The appointment represents a three-year engagement spanning 2026, 2027, and 2028, establishing a long-term strategic partnership between Jazz and Iris Digital. Management at Symmetry Group described the development as a milestone achievement, highlighting it as a strong endorsement of the group’s capabilities in integrated digital marketing, creative strategy, and technology-driven service delivery.
The expanded scope of work under the new mandates is significantly broader compared to previous engagements. As a result, Symmetry Group has initiated a capacity expansion across its offices in Karachi, Lahore, and Islamabad. This expansion is aimed at supporting the increased operational requirements of the partnership and ensuring the delivery of high-quality creative and digital solutions across Jazz’s platforms and services.
The company expects the enhanced mandate to contribute positively to its financial performance, with a projected increase in revenues over the three-year contract period. The long-term nature of the engagement provides revenue visibility and supports Symmetry Group’s growth strategy in the digital and creative services segment.
Jazz’s decision to award these mandates reflects its focus on strengthening its digital presence and customer engagement through innovative creative solutions. With JazzCash and other digital platforms playing an increasingly central role in the company’s business strategy, the partnership with Iris Digital is positioned to support Jazz’s objectives in digital transformation and brand communication.
Symmetry Group Limited reaffirmed its commitment to continuous improvement and operational excellence, emphasizing its focus on delivering sustainable value to shareholders. The company also advised that all relevant stakeholders, including Trading Right Entitlement Certificate (TREC) holders, be informed of the development in line with regulatory and disclosure requirements.
The announcement underscores the growing importance of integrated digital and creative services within Pakistan’s corporate and telecom sectors. As competition intensifies and digital channels become central to customer engagement, long-term partnerships such as this highlight the strategic role of creative and technology-driven solutions in shaping brand leadership and market differentiation.
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