JazzCash, Pakistan’s largest fintech services provider, and Mobilink Bank, the country’s leading digital microfinance bank, have been nominated for two prestigious awards at the upcoming Global Mobile (GLOMO) Awards 2025. These nominations, which reflect the banks’ dedication to digital innovation and social impact, are a testament to their continuous efforts to enhance Pakistan’s financial landscape through cutting-edge technology. The winners of the GLOMO Awards will be announced at the Mobile World Congress (MWC) 2025, a highly anticipated global event in the tech and telecom industry.
JazzCash has been nominated in the ‘Best Fintech Innovation’ category for its pioneering “Tap Pay for Business” offering. This groundbreaking service enables over 360,000 merchants and businesses to accept contactless payments through NFC-enabled Android devices, marking a significant step towards a cashless society in Pakistan. The solution, which was developed in partnership with Mastercard, allows customers to make digital payments directly from their JazzCash wallets by simply tapping their contactless cards or smartphones. This seamless and secure payment solution is a first-of-its-kind innovation globally and aligns with JazzCash’s ongoing mission to drive financial inclusion and promote digital payment adoption.
Murtaza Ali, President of JazzCash, expressed his pride in the nomination, stating, “Our aim is to develop products that address the unique challenges of Pakistan’s market. This nomination is a testament to our relentless pursuit of innovation and our commitment to making financial services accessible for all. Tap Pay is not just a feature; it’s a key part of our efforts to cultivate a more inclusive, cashless society and a documented economy. We will continue to lead the way in transforming Pakistan’s financial services landscape and paving the way for the widespread adoption of digital payments.”
Meanwhile, Mobilink Bank’s impactful “Invisible Heirs” campaign has earned a spot on the shortlist for the ‘CMO Marketing Campaign’ category. The campaign focuses on raising awareness about a critical yet often overlooked issue: women’s struggles in understanding, claiming, and securing their rightful inheritance. Through this initiative, Mobilink Bank launched Pakistan’s first-ever inheritance calculator integrated into its app, empowering women with the tools to assert their legal rights and build a financially secure future. The campaign has sparked a nationwide conversation about women’s financial independence and aims to create lasting societal change.
Haaris Mahmood Chaudhary, President and CEO of Mobilink Bank, commented on the recognition, saying, “The Invisible Heirs campaign has not only ignited a nationwide conversation but also challenged deep-rooted societal norms that hinder women’s financial independence. This campaign is a testament to our vision of a future-ready bank that leverages innovation, advocacy, and strategic partnerships to drive meaningful change. I believe its global recognition will further amplify awareness and inspire collective action, accelerating progress toward an equitable financial landscape for all.”
This recognition at the GLOMO Awards is not the first for either institution. In 2024, Mobilink Bank received the “Digital Nations Video Creativity Award” for its “Invisible Heirs” campaign at GSMA’s M360 Asia-Pacific, solidifying its reputation for driving social change through digital platforms. Similarly, JazzCash’s commitment to innovation was celebrated when it won the ‘Pioneering Telco to Launch Tap on Phone’ award at Edge 2024 in Dubai. JazzCash was also awarded the GSMA Glomo Award in 2017 for the ‘Best Mobile Product, Application, or Service for Women in Emerging Markets,’ showcasing its dedication to financial inclusion and empowerment for underserved communities.
Both JazzCash and Mobilink Bank are part of the VEON group, a global digital operator that provides converged connectivity and digital services to nearly 160 million customers across six dynamic markets. This global presence underscores their ability to scale innovative solutions that create tangible value for customers and drive forward-looking change in emerging markets.
As the two organizations continue to break new ground in financial services and digital banking, their nominations for the GLOMO Awards 2025 represent the culmination of years of dedication to innovation, customer empowerment, and financial inclusion. Their work not only enhances the lives of individuals in Pakistan but also sets a benchmark for fintech innovation and social impact in the global digital ecosystem.