NADRA Technologies Limited (NTL) has entered into a strategic partnership with 1LINK through its Affiliate Program for Cash-in Service, with Habib Bank Limited (HBL) serving as the settlement bank. This collaboration marks another milestone in Pakistan’s digital financial services ecosystem, bringing together government-backed infrastructure and the country’s leading financial and payment service providers to enable faster, safer, and more convenient financial transactions for citizens.
The agreement was formalized during a signing ceremony attended by key representatives from all three organizations. Present at the event were Umar Azad, CEO of NTL, Armughan Ahmed Kausar, Head of Konnect and Mass Segment at HBL, Muhammad Faisal Malik, Head of G2P Business Initiatives at HBL, Najeeb Agrawalla, CEO of 1LINK, and Bashir Khan, Chief Commercial Officer at 1LINK, along with other senior officials from their respective teams.
Under the collaboration, NADRA will leverage the 1LINK platform to integrate Cash-in Services into its extensive e-Sahulat network. With thousands of centers spread across the country, e-Sahulat serves as an essential hub for citizens to access digital financial services. By joining the 1LINK Affiliate Program, NTL aims to provide customers with a secure and seamless way to deposit funds at e-Sahulat outlets, which will then be settled through HBL’s infrastructure as the designated settlement bank.
The partnership is designed to enhance financial inclusion by offering more accessible and trustworthy financial services, especially to underbanked and unbanked populations. With Pakistan’s growing emphasis on digital transformation, the integration of e-Sahulat with 1LINK’s nationwide network ensures interoperability, efficiency, and reliability in handling cash-in transactions.
HBL’s role as the settlement bank underscores its continued leadership in driving digital banking solutions and enabling mass-scale financial access. As Pakistan’s largest bank, HBL’s backing provides confidence in the robustness of the settlement process, ensuring that transactions made through e-Sahulat centers are processed efficiently and securely.
For 1LINK, this collaboration further strengthens its position as the backbone of Pakistan’s payment infrastructure. With its Affiliate Program, 1LINK provides institutions like NTL a secure gateway to extend their financial services, fostering greater innovation and accessibility in the payments ecosystem. The addition of NTL to its platform highlights the growing recognition of 1LINK’s role in unifying Pakistan’s digital finance landscape.
Speaking about the development, executives at the ceremony emphasized the importance of collaboration between public institutions and private financial players. They highlighted that initiatives like these not only improve service delivery but also play a crucial role in advancing Pakistan’s national goals of financial inclusion and digital adoption.
The integration of NTL’s services with 1LINK and HBL’s infrastructure is expected to provide a significant boost to digital payment adoption by increasing trust, convenience, and accessibility for end-users. This move is in line with Pakistan’s broader financial technology initiatives, aiming to bring more citizens into the formal economy through digitized solutions.
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