Easypaisa, Pakistan’s leading digital financial services platform, has unveiled its groundbreaking ecosystem, easypaisakarobar, aimed at revolutionizing the retail value chain in Pakistan. At separate events held in Karachi and Lahore, easypaisa showcased how this platform is designed to meet the banking needs of over two million retail merchants nationwide, continuing its efforts to drive digital innovation and financial inclusion.
The events attracted a wide range of participants, including representatives from top fintech companies, fast-moving consumer goods (FMCG) companies, and distribution houses. Key members of the senior leadership team at Telenor Microfinance Bank (TMB) and easypaisa were also present, reflecting the importance of this initiative for the company’s long-term goals in the digital financial sector.
Jahanzeb Khan, President & CEO of TMB/easypaisa, opened the event in Karachi with a keynote address. He discussed the state of Pakistan’s fintech landscape and emphasized the importance of collaboration between easypaisa and other like-minded players. He highlighted the potential for such partnerships to advance digital financial services, foster financial inclusion, and benefit individuals and businesses alike. Jahanzeb also elaborated on how the easypaisakarobar ecosystem offers a unique, win-win solution for various stakeholders within the retail supply chain, including FMCGs, retailers, distributors, and small-to-medium enterprises (SMEs).
The easypaisakarobar platform was developed in collaboration with Dukan, a prominent e-commerce infrastructure solution provider, and addresses the pain points, bottlenecks, and inefficiencies faced by various stakeholders in the retail value chain. The platform provides an all-in-one digital solution for transactions, retailer financing, and distribution management, tackling common challenges such as cash handling and working capital shortages. It is specifically designed to streamline operations within Pakistan’s retail ecosystem.
During the Lahore event, Shahzad Khan, Head of Channels, Corporate Business & Productive Lending at TMB/easypaisa, gave an insightful overview of Pakistan’s retail sector. He emphasized how easypaisa has been a leader in driving digital transformation in the country and highlighted the pivotal role that easypaisakarobar plays in empowering retailers and distributors. Shahzad remarked, “easypaisa has always been at the forefront of digital innovation in Pakistan, and unveiling easypaisakarobar is a step forward in our mission to empower businesses with the tools they need to succeed. It provides a comprehensive solution to reduce the risks and inefficiencies associated with cash handling. Users gain access to flexible financing solutions for their working capital needs. They can now place orders, track deliveries, and manage inventory from their mobile devices.”
The easypaisakarobar app was lauded by attendees for addressing critical pain points in Pakistan’s retail sector. As a seamless platform for digital payments, inventory management, and financing, the app received overwhelmingly positive feedback. Retailers and distributors appreciated its ability to offer flexible financial solutions and improve efficiency through enhanced cash flow management and order processing.
Among the standout features of the platform are its capabilities to assist retailers and distributors in handling working capital challenges, cash management issues, and supply chain inefficiencies. Retailers can now place orders, track deliveries, manage inventories, and secure financing directly through the app, offering a much-needed solution to a sector heavily reliant on cash transactions. The ease of managing such operations through a mobile device further enhances accessibility, empowering retail businesses to thrive in today’s fast-paced digital economy.
The easypaisakarobar initiative has already started making waves in Pakistan’s retail industry. By offering a complete digital ecosystem, the platform not only helps businesses reduce operational costs but also enhances their overall efficiency. The project exemplifies easypaisa’s commitment to leveraging technology to drive financial inclusion and improve economic outcomes for both individuals and businesses.
Overall, easypaisakarobar is set to significantly enhance Pakistan’s retail sector by addressing long-standing challenges related to cash handling, operational inefficiencies, and working capital constraints. This initiative underscores easypaisa’s role as a major player in the digital transformation of Pakistan’s economy and its ongoing efforts to support the growth and development of retail businesses nationwide. With the successful launch of easypaisakarobar, easypaisa is poised to continue driving innovation and financial inclusion in Pakistan’s retail sector.