EPL Summit 2026 is bringing together representatives from Pakistan’s e-commerce, payments, logistics, banking and technology sectors for a full day of discussions focused on the country’s evolving digital commerce landscape. The summit, themed around “E-commerce, Payments, Logistics” and “Re-engineering Digital Commerce,” is scheduled for September 9, 2026, with the agenda covering subjects ranging from the current state of e-commerce and digital payments to fraud prevention, logistics, cross-border trade, artificial intelligence, customer data and sustainable commerce. The programme includes keynote sessions, industry panels, networking breaks and a closing keynote, with participants drawn from a broad range of companies and organisations operating across the digital commerce ecosystem.
The event begins with a red carpet at 9:00 AM, followed by opening remarks at 9:30 AM. The first keynote at 9:40 AM focuses on regulations and governance and is scheduled with a VIP guest. At 9:50 AM, the first panel, titled “E-commerce in Pakistan: Growth vs Ground Reality,” examines the development of the country’s e-commerce market. The session is moderated by Iftikhar Arif, Director IT & ECOM at M&P, and features Sajid Riaz, Co-Founder of Pakistan Ecom Association, Hamza Abdul Rauf, Founder and Chief Executive Officer of Telemart, Mazhar Hussain Siddiqui, Chairman of Stylo Group, and Mariam Pervaiz, Chief Innovation & Financial Inclusion Officer at ABHI Microfinance Bank. The session places the expansion of digital commerce alongside the practical conditions shaping the market.
The second panel, scheduled for 10:30 AM, turns attention to challenges affecting confidence in online commerce. Titled “The Trust Crisis: Fraud, Scams, Fake Stores & Returns Abuse (Logistics & E-Commerce),” the discussion is moderated by Bilal Safder, Vice President at Khyber Pakhtunkhwa Revenue Authority, and brings together Ammar Hassan, Chief Executive Officer of Buypass, Rida Ali, Business Partner at Darkstores and inDrive Groceries, Muntaqa Peracha, Chief Executive Officer of foodpanda Pakistan, and Syed Ahsan Aslam, Managing Director of Golootlo. The agenda then includes a networking and coffee break at 11:10 AM before the third panel begins at 11:30 AM. That session, titled “The War Between COD and Digital Payments,” is moderated by Mehwish Umair, Head of Digital Products at JS Bank, with Waqas Ahmed Dar, Co-Founder and Chief Commercial Officer of Webx Ecommerce, Omer Salimullah of SadaPay, and Farees Shah, Chief Executive Officer of PAYWAY, listed as participants.
At 12:10 PM, the summit moves to its second keynote, “Pakistan’s Digital Economy and Global Impact,” which is also scheduled with a VIP guest. This is followed at 12:20 PM by the “Digital Payments Deep Dive” panel. Moderated by Mahwish Saad Khan, Director at PayFast, the session features Noman Azhar, Chief Executive Officer of Zindigi, Umai Aijaz, Chief Executive Officer of RaastQ, Amin Rehman, Chief Executive Officer of Faysal Bank, and Najeeb Agrawalla, Chief Executive Officer of 1Link. The focus on digital payments follows the earlier discussion around cash on delivery and digital transactions, giving the programme a dedicated session examining the payments side of Pakistan’s digital commerce market. Lunch is scheduled for 1:00 PM.
The afternoon programme places greater emphasis on logistics and expanding market access. At 1:45 PM, Panel 5, “Logistics & Delivery: Logistics as the Backbone of Digital Commerce,” is scheduled to examine the role of delivery infrastructure in online commerce. The session is moderated by Syed Waqas Pervez, SCM E-Commerce & Customer Experience at Zulbury, and includes Rizwan Saadat, Chief Executive Officer of Leopards Courier Services, Muneeb Maayer, Chief Executive Officer of Bykea, Muhammad Asif Ali, Chief Executive Officer of FedEx Express, and Salman Akram, Managing Director of M&P Logistics. The following panel at 2:25 PM, “Cross-Border Commerce: Taking Local Businesses to Global Markets,” focuses on international opportunities for local businesses. It is moderated by Rohail Imtiaz, Global Ecommerce Lead at Shan Foods, with Nadeem Rehmani of Alkaram Studio, Syed Aftab Haider of Pakistan Single Window, and Saad Afridi of SCNT N Stories participating.
After another networking and coffee break at 3:05 PM, the summit continues with a 3:25 PM session titled “Smart Commerce: AI, Customer Data & Predictive Commerce.” Shah Abdullah Raza, Group Chief Information Officer at Alkaram Textile, is listed as moderator, while Shmuel Ali, Country Manager at SAP Pakistan, Muhammad Salik Gadi, General Manager of Ecommerce at Daraz, Ahsan Ali, Regional Head of User Growth at Daraz, and Arif Hasan, Partner at Pakistan Data Management Services, are scheduled to take part. The programme then moves to its final panel at 4:05 PM, titled “The Future of Sustainable Commerce: Payments, Logistics & Digital Infrastructure.” The session is moderated by Sajjeed Aslam, Founder of Sustainable Commerce, with Shaista Ayesha, Chief Executive Officer of Seed Ventures, and Asfan Arif, Chief Executive Officer of Saraaf, listed among the speakers. The summit is scheduled to conclude at 4:45 PM with a closing keynote by a VIP guest.
The agenda shows EPL Summit 2026 bringing together a wide cross-section of Pakistan’s digital commerce ecosystem, including e-commerce platforms, banks, payment companies, logistics providers, technology firms and organisations working on digital infrastructure and data. The programme is sponsored by Identity360, with ABHI Microfinance Bank listed as co-sponsor, while Bookme is identified as a travel partner. The summit is also supported by CBA, P@SHA, Pakistan Single Window, NTL, Tech Destination Pakistan, PEB and National Information Technology Board. With discussions spanning regulations, online commerce, consumer trust, payment methods, delivery networks, international trade, artificial intelligence and sustainable infrastructure, the event’s agenda presents a broad examination of the systems and businesses contributing to Pakistan’s digital commerce market.
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