Jazz, Pakistan’s largest digital operator, made a powerful statement at the Pakistan Digital Awards 2025, emerging as one of the biggest winners of the event. The company secured top honors across its flagship digital platforms—SIMOSA, Tamasha, and JazzCash—demonstrating its growing dominance in the fields of consumer mobile services, digital entertainment, and financial technology.
SIMOSA, Jazz’s multifaceted platform originally known as Jazz World, was celebrated for its wide-ranging functionality, winning both the Best Consumer Mobile Service award and the Gamification Award. The recognition reflected SIMOSA’s evolution into a brand-agnostic digital companion that now caters to the entire smartphone ecosystem in Pakistan. With features like digital SIM care, complaint resolution, in-app shopping, and a socially-driven layer called Social+, SIMOSA has redefined the role of telecom apps in the lives of over 20.8 million monthly active users.
The Gamification Award spotlighted SIMOSA’s inventive use of game-like mechanics to engage and retain users. Through features such as daily login rewards, interactive ecommerce cards, and streak-based incentives, the app has built a sticky and monetizable user journey. It continues to maintain an impressive 4.5 rating on the Google Play Store, underscoring its widespread consumer satisfaction and relevance.
Tamasha, Jazz’s dedicated entertainment platform, also received high honors by winning the Best Online Streaming Platform award for the third year in a row. The win confirms Tamasha’s role as a leading digital content provider in Pakistan’s OTT space. With a focus on accessible, locally relevant content and continuous platform innovation, Tamasha continues to lead the way in redefining the country’s streaming experience. Its consistent recognition reflects both user appreciation and industry validation of its long-term impact.
Aamer Ejaz, President of Digital Platforms at Jazz, highlighted the deeper vision behind these successes, stating, “These awards are a reflection of our commitment to solving real problems through meaningful technology and business models. SIMOSA and Tamasha are more than just apps—they are platforms built to empower users, inspire engagement, and deliver value at scale.”
JazzCash, the fintech arm of Jazz and Pakistan’s leading digital financial services platform, also made waves by winning the award for Best Use of Creativity/Innovation. The award was presented for TapPay for Business, a groundbreaking solution that allows over 535,000 merchants to accept contactless payments through any NFC-enabled Android smartphone—effectively turning phones into low-cost payment acceptance tools. This innovation eliminates the need for traditional POS devices and makes digital payment infrastructure far more accessible for small businesses across the country.
Murtaza Ali, President of JazzCash, shared his perspective on the achievement, saying, “This award is a testament to our ambition to reimagine digital payments in Pakistan. With TapPay, we’re not just scaling innovation—we’re driving inclusion by equipping small businesses with fast, secure, and cost-effective ways to accept payments.”
Together, these accolades at the Pakistan Digital Awards 2025 underscore Jazz’s transition into a comprehensive digital services company. From telecom and streaming to fintech and lifestyle, Jazz is building interconnected platforms that drive digital inclusion, foster innovation, and create lasting impact across Pakistan’s digital landscape.