At the GSMA Digital Nation Summit held in Islamabad, top executives from Jazz delivered a strong message centered around digital inclusion, affordability, and the need to shift Pakistan away from cash dependency. The summit featured high-level dialogue with telecom and tech leaders, regulators, and policy experts working toward building a connected, equitable digital economy.
Representing Jazz were Aamir Ibrahim, CEO of Jazz and Chairman of Mobilink Bank, and Kazim Mujtaba, President Consumer Division at Jazz. Both participated in multiple sessions, using the platform to underscore how Pakistan’s digital transformation hinges on universal internet access, smartphone affordability, cross-sectoral reforms, and gender-inclusive strategies.
In the session titled Building a Future-Ready Digital Pakistan, Aamir Ibrahim emphasized that a future-ready digital infrastructure demands both affordability and regulatory facilitation. The session, moderated by GSMA’s Head of Asia Pacific, Julian Gorman, also featured industry peers including Khurram Ashfaque, CEO of Telenor Pakistan, and Sajjad Syed, Chairman of PASHA.
Aamir called attention to the urgent need for fair spectrum pricing and a regulatory environment that allows telecom operators to scale. “Telecom is not just a sector—it’s an enabler for education, health, commerce, and governance. Without universal and affordable internet, Pakistan’s digital ambitions will stall,” he stated.
He also advocated for digital equity across gender and geography, stressing that the internet should be accessible regardless of income or location. Aamir further called for mandatory digital payment options at retail outlets, positioning the cash-based economy as the real obstacle to a digital future. “The challenge isn’t fintech competition. It’s cash. We need collective action to move the country away from cash dependency,” he said.
Citing JazzCash’s daily transaction volume, Aamir pointed out that user trust is a critical pillar for digital finance. “Trust is earned. At JazzCash, we actively engage customer feedback to continually refine our services and fight fraud,” he added.
In a separate panel discussion, Connecting the Unconnected – What Works in Closing the Usage Gap, Kazim Mujtaba shed light on the deep rural-urban and gender divides in digital access. He argued that affordability and digital literacy must go hand in hand, especially for women and underserved populations.
“A smartphone is not just a device—it’s the gateway to opportunity. But without digital literacy, that opportunity remains locked,” he said. Kazim shared that Jazz has taken grassroots measures, including deploying female staff in rural areas to educate women on mobile internet usage.
He also introduced Jazz’s upcoming AI-powered digital health platform, ApnaClinic, which will offer teleconsultations, lab services, and surgeries through a network of 30,000 doctors across 150 cities. In addition, Kazim highlighted FikrFree, an insurtech solution focused on delivering accessible and affordable insurance products to women and low-income users. “Pakistan has one of the lowest insurance penetration rates among women globally. With tools like FikrFree, we’re changing that narrative,” he said.
Kazim concluded with a call to action, urging public and private sector leaders to prioritize education and digital skills. “The future belongs to the connected, the skilled, and the informed. Let’s ensure women and youth are at the center of Pakistan’s digital transformation,” he said.
The summit reaffirmed Jazz’s commitment to a digitally inclusive Pakistan through practical innovation, local engagement, and policy advocacy that supports meaningful connectivity for all.