Naheed, one of Pakistan’s leading e-commerce and retail brands, has taken a significant step towards enhancing the digital shopping experience for its customers by partnering with Google Wallet. Starting today, Naheed customers can add their Naheed Loyalty Card to Google Wallet on Android and Wear OS devices, offering a streamlined, convenient way to access and manage their loyalty points and rewards.
This integration marks an important development in the evolution of digital payments in Pakistan. With Google Wallet, users now have a secure and easily accessible destination for their everyday essentials. Beyond loyalty cards, Google Wallet serves as a digital hub for storing boarding passes, event tickets, public transport passes, gift cards, and much more. This allows customers to access all their important items in one organized and secure place, making life easier by simplifying digital transactions.
Naheed’s decision to join forces with Google Wallet aligns with the brand’s vision of providing an enhanced shopping experience. The partnership aims to provide customers with greater convenience and security when managing their loyalty programs and making digital payments. Customers will now be able to access their Naheed Loyalty Card directly from their smartphones, ensuring they never miss out on rewards or discounts while shopping online or in-store.
The collaboration between Naheed and Google Wallet also highlights the growing trend of digital transformation in Pakistan’s retail and e-commerce sector. With the rapid rise in mobile internet penetration and the increasing adoption of smartphones, Pakistan’s online consumer base has seen substantial growth. As a leading player in the retail industry, Naheed recognizes the need to stay ahead of digital trends and provide its customers with the latest tools and technologies that make shopping more efficient and enjoyable.
The partnership was officially announced on March 12, 2025, during a meeting between key representatives of Google and Naheed. Mr. Chen Way Siew, Financial Institutions, Network & Transit Partnerships Lead at Google, met with Munsub Abrar (Director & CEO), Mohammad Fahad (COO), Kashif Ali Bhutto (CTO), Zulfiqar Ali (Brand Manager), and Anas Saleem (Senior Business Manager) from Naheed. The meeting focused on Naheed’s ongoing digital transformation efforts, as well as the company’s plans to expand payment solutions to cater to the growing online consumer market in Pakistan.
Munsub Abrar, CEO of Naheed, shared his excitement about the partnership, stating: “At Naheed, we are always looking for ways to enhance the shopping experience for our customers. Partnering with Google Wallet is a step toward making digital transactions more seamless and secure. This collaboration aligns with our vision of driving e-commerce innovation in Pakistan and offering greater convenience to our valued customers.”
With this collaboration, Naheed is strengthening its position as a pioneer in Pakistan’s retail and e-commerce space. By embracing cutting-edge digital solutions, the company is continuing to innovate and provide a customer-centric approach to online shopping. The ability to store and manage Naheed Loyalty Cards within Google Wallet is expected to attract more consumers to Naheed’s platform, as it adds another layer of convenience for users.
Naheed’s decision to work with Google Wallet also demonstrates the company’s commitment to supporting Pakistan’s digital economy. As one of the leading e-commerce brands in the country, Naheed’s partnership with Google Wallet provides a significant boost to the growth of digital payments and loyalty programs in the region.
For customers, this means more seamless, secure, and accessible ways to engage with Naheed’s services, whether online or in-store. By integrating with Google Wallet, Naheed is ensuring that its customers stay ahead of the curve when it comes to digital shopping and payments, reinforcing its reputation as a leader in Pakistan’s e-commerce and retail landscape.
As Google Wallet continues to expand its reach in Pakistan, this collaboration signals the beginning of more opportunities for both brands to work together to enhance the digital experience for customers across the country.