Yango Tech, the B2B technology arm of the global Yango Group, has strengthened its presence in Pakistan by onboarding Naheed Supermarket, one of Karachi’s most recognized retail brands, onto the Yango Shops section of its SuperApp. The partnership brings together Naheed’s decades-long reputation for quality and trust with Yango Tech’s digital infrastructure, creating a seamless grocery delivery experience for Karachi households.
With this integration, customers across Karachi can now order groceries and essential household items from Naheed directly through the Yango app. This move combines Naheed’s legacy as a trusted neighborhood retailer with Yango’s advanced technology stack, delivering not only convenience but also a faster and more efficient shopping experience.
Yango Tech is equipping Naheed Supermarket with a full suite of digital solutions to optimize its operations. These include a warehouse management system (WMS) that will streamline order processing, inventory handling, and delivery flows. The system aims to reduce bottlenecks in supply chain management while ensuring customers receive orders quickly and accurately.
In addition, Naheed Supermarket is adopting two dedicated Yango Tech applications to enhance its delivery ecosystem. The picker application will enable in-store staff to assemble orders with speed and precision, while the courier application will assist delivery partners by simplifying route planning, batching deliveries, and managing real-time payouts. Together, these tools will ensure that customers experience reduced wait times and reliable service.
Miral Sharif, Country Head at Yango Pakistan, emphasized the strategic value of the partnership, stating: “We’re super excited to onboard Naheed Supermarket as a part of the Yango Shops ecosystem, making one of Karachi’s most trusted retailers even more accessible to customers. By utilizing the true capabilities of our technology, we are working with Naheed to not just scale operations, but to boost efficiency and deliver a seamless experience to our mutual customer base.”
Munsub Abrar, CEO of Naheed Supermarket, highlighted the alignment of values between the two companies. “Naheed has always stood for trust, quality, and consistency, values that have made us a household name in Karachi for over five decades. Joining the Yango Shops ecosystem is a natural extension of our digital journey, allowing us to pair our strong retail legacy and customer trust with Yango’s advanced technology. Together, we aim to make our assortment more accessible to households across Karachi, delivering the same quality and reliability our customers expect—now with added speed and convenience.”
The collaboration underscores Naheed’s role as a key contributor to the Yango Shops ecosystem, enriching the platform with its wide range of products and deep-rooted customer loyalty. At the same time, Yango Tech provides the digital foundation that enables faster transactions, better inventory control, and smoother deliveries, ensuring Karachi residents benefit from both heritage and innovation.
For Yango Group, the move reflects its broader ambition of expanding AI-driven B2B solutions in emerging markets. Since launching Yango Tech, the company has focused on building strong partnerships with local businesses in sectors such as mobility, logistics, and retail. By offering technology that drives digital transformation, Yango is empowering companies to lower operational costs, optimize performance, and serve customers more effectively.
As digital adoption accelerates in Pakistan, partnerships like this highlight how global technology players and local businesses can collaborate to shape the future of commerce. With Yango Tech’s ecosystem supporting Naheed Supermarket, Karachi’s households can now expect their groceries to arrive faster, smarter, and with the same trusted quality that has defined Naheed for decades.
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