1LINK and InfoTel Pakistan have taken a significant step in advancing Pakistan’s card personalization ecosystem with the addition of a new Matica personalization machine at the 1LINK Personalization Bureau. This strategic enhancement is set to improve operational efficiency, scalability, and the overall quality of card issuance, underscoring the organizations’ commitment to technological innovation and service excellence.
The milestone was celebrated during a formal signing ceremony attended by senior leadership, including Mr. Riaz Siddiqui, CEO of InfoTel, Mr. Najeeb Agrawalla, CEO of 1LINK, Mr. Leonidas Koukoutsas, Global Sales Director – Payments at Matica Fintec, Mr. Andreas Cipolletti, International Sales and Business Development at Matica Fintec, and Mr. Habib Ur Rehman, Chief Compliance Officer at 1LINK. Teams from both organizations were also present, highlighting the collaborative effort behind the project.
With this new infrastructure in place, 1LINK is now better positioned to address the growing demand for various card programs, including PayPak, PayPak & Mastercard co-badged, PayPak & UPI co-badged, and UPI-only card solutions. The integration of advanced personalization technology is expected to provide faster, more secure, and reliable card production, supporting banks and financial partners with improved turnaround times and enhanced service delivery.
Experts note that investment in card personalization is critical to the broader development of Pakistan’s digital payments ecosystem. As card-based transactions continue to expand in volume and complexity, having robust personalization capabilities ensures that financial institutions can deliver secure and customized solutions to their customers. This upgrade also supports 1LINK’s broader objectives of strengthening operational resilience, reducing processing times, and maintaining high standards of compliance and data security.
The collaboration between 1LINK and InfoTel demonstrates a forward-looking approach to financial technology infrastructure. By leveraging Matica Fintec’s global expertise in card personalization, the partnership ensures that Pakistan’s banking and payments sector can keep pace with international standards while accommodating domestic innovations such as UPI-based payment programs.
Through this initiative, 1LINK also strengthens its role as a central hub for card issuance and personalization in Pakistan, catering to both traditional banks and fintech-driven financial services. The enhanced capacity is expected to accelerate the adoption of co-badged card solutions, expanding options for consumers and businesses alike while improving efficiency for participating banks.
Overall, the new Matica personalization machine represents a strategic investment in Pakistan’s financial technology landscape. It not only enhances operational capabilities but also supports the growth of a secure, efficient, and technologically advanced payments ecosystem. By combining innovative hardware, optimized processes, and strong industry collaboration, 1LINK and InfoTel are setting new benchmarks for card personalization services in the country.
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