ABHI Microfinance Bank has launched ABHI DIY Banking, a new self-service banking initiative powered by TouchPoint technology, aimed at providing customers with greater speed, convenience and control when accessing selected banking services. The initiative is designed to reduce reliance on traditional counter-based branch processes and introduce a more streamlined experience for customers visiting physical branches.
The launch marks another step in the adoption of self-service technology within Pakistan’s banking sector, where financial institutions are increasingly looking for ways to improve customer journeys while maintaining the accessibility of physical banking locations. Through ABHI DIY Banking, customers will be able to access selected services through a self-service model, allowing routine banking activities to be handled with greater flexibility and efficiency.
TouchPoint is supporting ABHI Microfinance Bank through its self-service banking technology, enabling the institution to modernize its branch experience. The technology is intended to bring greater automation into branch operations while giving customers more direct control over selected banking activities. By combining technology with the existing branch infrastructure, the initiative aims to create a banking environment where customers can complete certain processes without depending entirely on traditional counter services.
The introduction of ABHI DIY Banking comes at a time when customer expectations around financial services are changing. Customers increasingly expect banking services to be convenient, accessible and efficient, while financial institutions are under pressure to improve operational processes and deliver services through multiple channels. Self-service technology can help address these expectations by allowing customers to manage routine interactions independently while reducing pressure on conventional branch counters.
For ABHI Microfinance Bank, the initiative represents a focus on innovation and customer-centric banking as the institution continues to participate in the modernization of Pakistan’s financial services sector. Microfinance banks serve customers who may have different banking requirements and access needs, making convenient service delivery an important part of the customer experience. The introduction of a self-service model can provide an additional way for customers to interact with banking services while retaining the physical branch as an important point of access.
TouchPoint’s involvement in the initiative highlights the growing role of financial technology providers in transforming traditional banking environments. Rather than replacing physical branches entirely, self-service technology can allow banks to redesign how customers interact with branches by shifting selected routine activities from staff-assisted counters to technology-enabled service points. This approach can help create a more efficient division between automated processes and services that require direct interaction with banking staff.
The launch also reflects the broader digital transformation taking place across Pakistan’s banking industry. Banks and financial institutions are adopting technologies that can simplify processes, improve operational efficiency and provide customers with greater flexibility. While mobile and online banking have expanded rapidly, branch-based self-service technology provides another avenue for modernization, particularly for customers who continue to rely on physical banking locations.
ABHI DIY Banking therefore represents an effort to bring elements of digital convenience into the traditional branch environment. Through TouchPoint’s technology, ABHI Microfinance Bank is working toward a branch model in which customers can independently complete selected banking activities while still having access to staff when human assistance is required. This combination of self-service technology and traditional banking support could help create a more flexible customer experience.
The collaboration between ABHI Microfinance Bank and TouchPoint also demonstrates how technology providers and financial institutions can work together to introduce new service models within the banking sector. As customer expectations continue to develop, self-service banking is likely to remain an important part of efforts to make financial services faster, more accessible and easier to use.
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