In a significant step toward strengthening Pakistan’s digital economy, PayFast, a prominent State Bank of Pakistan-licensed payment gateway, has formed a strategic alliance with Zindigi, the rapidly growing digital banking initiative launched by JS Bank. This partnership is poised to accelerate the evolution of Pakistan’s digital payments ecosystem by offering innovative, secure, and highly customizable solutions to businesses across various sectors.
The collaboration was formalized at a signing ceremony hosted at PayFast’s head office in NASTP, Karachi. The agreement brings together the technological capabilities of PayFast’s secure payment infrastructure with Zindigi’s forward-looking digital banking services. By combining their expertise, the two platforms aim to introduce white-label payment solutions that can be tailored to meet the diverse needs of merchants, ranging from small startups to large enterprises.
At the heart of this partnership lies the shared ambition to elevate customer experience and operational efficiency for businesses. Through seamless integration of PayFast’s gateway with Zindigi’s platform, merchants will be able to offer frictionless checkout experiences that are not only secure but also adaptable to their brand identity. With Zindigi already maintaining one of the largest merchant networks in Pakistan, this collaboration is set to deliver a wider reach and stronger impact, making digital transactions more reliable and user-friendly for consumers across the country.
Industry leaders underscored the broader implications of this partnership for Pakistan’s financial landscape. Arshad Raza, Chairman and CEO at Premier Systems, noted that this collaboration underscores a collective dedication to pushing the boundaries of digital innovation. “This partnership not only reflects a mutual commitment to digital advancement but also highlights a shared mission to promote inclusive financial growth in Pakistan. By empowering businesses to offer personalized, secure, and scalable digital payment experiences, Zindigi and PayFast are raising the bar for the entire industry,” he remarked.
Noman Azhar, Co-Founder and Chief Officer at Zindigi, emphasized how the partnership aligns with Zindigi’s vision of modern banking. “Zindigi is driven by the goal of transforming digital banking for a generation that prioritizes speed, security, and simplicity. Together with PayFast, we are developing an ecosystem where businesses of all sizes can flourish through digital enablement,” he said.
Adnan Ali, CEO of PayFast, also shared his optimism, stating, “By merging our secure payment infrastructure with Zindigi’s innovative banking platform, we are positioned to deliver unmatched value to businesses and consumers, setting a new benchmark for digital transactions in Pakistan.”
This collaboration marks another key milestone for Zindigi as it continues to empower Pakistan’s youth and tech-savvy population with accessible and modern financial solutions. By embedding PayFast’s payment gateway into its ecosystem, Zindigi reinforces its promise to reshape the way individuals and businesses engage with payments, making them faster, more convenient, and tailored to local requirements.
As Pakistan’s digital payment landscape evolves, partnerships like this one play a critical role in driving financial inclusion and establishing a more robust and efficient digital economy.