Askari Bank has officially enhanced its collaboration with Bookme, Pakistan’s leading digital booking platform, in a move that strengthens the bank’s position in the digital banking landscape. This partnership integrates Bookme’s booking services directly within Askari Bank’s mobile app, offering customers seamless access to a broader range of digital solutions.
The announcement was marked by a celebratory ceremony at Askari Bank’s state-of-the-art Digital Innovation Lab, located at the National Science and Technology Park (NSTP), NUST in Islamabad. The event brought together senior executives from both organizations, including Askari Bank’s Chief Information Officer, Ali Naqvi, and Bookme’s Chief Executive Officer, Faizan Aslam. Their presence underscored the commitment of both institutions to advancing Pakistan’s digital financial ecosystem.
Through this enhanced collaboration, Askari Bank customers can now enjoy a streamlined booking experience for various services without leaving the bank’s digital environment. By embedding Bookme’s platform within Askari’s mobile app, users gain the convenience of making reservations for travel, entertainment, and other services with greater efficiency and security. This step highlights Askari Bank’s focus on innovation and its efforts to keep pace with the evolving needs of digitally active consumers.
Ali Naqvi, CIO of Askari Bank, emphasized that the bank’s vision is to continuously improve its digital offerings, ensuring customer satisfaction remains at the core of its innovation strategy. He noted that partnerships like this not only enhance customer convenience but also accelerate the bank’s journey toward becoming a leader in digital banking services.
Faizan Aslam, CEO of Bookme, expressed enthusiasm about the collaboration, stating that the integration with Askari Bank aligns with Bookme’s mission of making digital booking solutions widely accessible across Pakistan. He added that this partnership leverages the strengths of both organizations to provide a smoother user experience, reflecting the growing demand for integrated digital services in the financial sector.
The partnership also reflects a broader trend in Pakistan’s banking industry, where traditional financial institutions are increasingly collaborating with fintech and digital service providers to expand their service portfolios. Such integrations aim to improve user convenience while positioning banks as central hubs for digital lifestyle solutions beyond traditional financial products.
Customers are also reminded that they can register their banking-related complaints through the State Bank of Pakistan’s “SUNWAI” app and portal at sunwai.sbp.org.pk. The platform ensures that consumer concerns are addressed promptly and transparently, reinforcing accountability across the financial sector.
As Askari Bank continues to invest in digital transformation initiatives, this collaboration with Bookme marks another milestone in its efforts to deliver innovation-led solutions. With customer needs at the forefront, the partnership strengthens the bank’s ability to compete in an increasingly digital economy while promoting the adoption of cashless, tech-driven solutions across Pakistan.
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