easypaisa digital bank and KTrade have entered into a partnership aimed at making stock market investment more accessible and convenient for millions of Pakistanis by enabling instant digital Pakistan Stock Exchange (PSX) account onboarding through the easypaisa app. The collaboration is designed to remove traditional barriers associated with opening brokerage accounts and provide users with a simpler digital route to participate in Pakistan’s capital markets. The partnership represents an expansion of digital financial services beyond payments and banking into investment opportunities.
The partnership was formally unveiled during a ceremony held in Islamabad last week, which was attended by senior representatives from key institutions involved in Pakistan’s capital market infrastructure. The event included Securities and Exchange Commission of Pakistan (SECP) Commissioner Muzaffar Mirza, National Clearing Company of Pakistan Limited (NCCPL) Chief Executive Officer Naveed Qazi and Central Depository Company (CDC) Chief Executive Officer Badiuddin Akber, along with senior officials from easypaisa and KTrade. The participation of these institutions highlighted the importance of digital onboarding and infrastructure in expanding access to formal investment channels.
Under the new collaboration, easypaisa users can open a KTrade PSX investment account through a fully digital onboarding process within approximately 10 minutes. The digital journey is designed to remove paperwork and other traditional requirements that have historically made participation in the capital markets more difficult for many potential investors. By allowing users to complete the onboarding process through the easypaisa app, the partnership seeks to bring stock market participation closer to a wider section of the population and provide a more convenient way for individuals to access investment opportunities.
The partnership also recorded a major early milestone, with easypaisa and KTrade achieving the highest single-day investment account onboarding volume in PSX history. The result establishes a new benchmark for digital investment account onboarding and highlights the potential of digital channels to expand participation in Pakistan’s capital markets. The achievement also demonstrates how established digital financial platforms can connect a large user base with formal investment services through simplified account opening processes.
Speaking at the ceremony, Jahanzeb Khan, President and Chief Executive Officer of easypaisa digital bank, said the organisation’s mission is to expand access to financial opportunities for people across Pakistan. He said the partnership with KTrade extends this focus beyond payments and banking into investments by enabling users to participate in the country’s capital markets through a simple, secure and fully digital experience. He also acknowledged the support of SECP, NCCPL and CDC in digitising the onboarding of brokerage accounts, saying the development could help more Pakistanis enter the formal investment landscape and contribute to the next phase of growth in the country’s capital markets.
Mahmood Ali Shah Bukhari, Chief Executive Officer of KTrade, said the future of investing is increasingly linked to accessibility and convenience. He said the collaboration with easypaisa brings stock market investment closer to millions of Pakistanis by placing wealth creation opportunities within easier digital reach. According to him, the partnership can contribute to developing a stronger investment culture in Pakistan by simplifying the process through which individuals can begin participating in the stock market.
Representatives from NCCPL also highlighted the importance of digital development in increasing investor participation and strengthening the country’s financial ecosystem. CDC was recognised for its supportive role in providing the infrastructure and collaboration required to implement the initiative. The involvement of the capital market institutions reflects the broader effort to improve digital processes and make participation in formal financial markets more accessible to retail investors.
The partnership is aligned with wider national efforts to increase retail participation in Pakistan’s capital markets, encourage adoption of digital financial services and create additional opportunities for wealth creation among underserved segments of society. By combining instant account onboarding with a digital user journey, easypaisa and KTrade aim to reduce the complexity traditionally associated with opening investment accounts and make market access easier for individuals who may have previously remained outside the formal investment system.
With more than 60 million registered users and having become the country’s first digital bank to commence commercial operations, easypaisa continues to expand its financial products and services beyond its established payments and banking offerings. The partnership with KTrade adds digital investment access to this broader financial services ecosystem and supports the objective of reaching both existing customers and people who remain unbanked or underbanked.
The collaboration between easypaisa and KTrade therefore marks a significant development in the digitalisation of Pakistan’s capital market onboarding process. Through instant digital account opening, a simplified user journey and access to investment services through the easypaisa app, the initiative is designed to encourage more Pakistanis to take part in the stock market. The record onboarding achieved on the first day further demonstrates the potential for digital platforms to expand retail participation and support a broader investment culture across the country.
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