ISLAMABAD: Al Baraka Bank Pakistan Ltd., a founding member of the PayPak Pink Debit Card, has reaffirmed its commitment to accelerating the digitalisation of payments across Pakistan and supporting the national economy through collaboration with 1LINK.
The bank recently launched its Digital Hub and Digital Auto Financing initiatives, marking another milestone in its efforts to modernize financial services and promote technology-driven banking solutions. The inauguration ceremony was attended by distinguished officials, including Mr. Syed Sohail Javaad, Executive Director of the Digital Financial Services Group at the State Bank of Pakistan, Mr. Muhammad Atif Hanif, President of Al Baraka Bank Pakistan, Mr. Najeeb Agrawalla, CEO of 1LINK, Mr. Zohair Saif, Chief Digital Officer of Al Baraka Bank Pakistan, and Mr. Muhammad Shahzeb, Business Head – Digital & Tech Solutions at 1LINK.
During the ceremony, Pink Founding Member mementos were presented, symbolising Al Baraka Bank’s pioneering role in promoting gender-inclusive financial services through the PayPak Pink Debit Card. These initiatives are aimed at fostering greater access to digital financial tools, particularly for women, while strengthening operational efficiency and customer engagement in the banking sector.
The Digital Hub initiative is designed to streamline digital banking operations and offer customers innovative solutions for day-to-day financial transactions, while the Digital Auto Financing program provides accessible and technology-enabled financing options for vehicle purchases. Together, these initiatives reflect Al Baraka Bank’s strategy to drive digital transformation and financial inclusion in Pakistan.
Through its collaboration with 1LINK, Al Baraka Bank continues to set benchmarks in secure, efficient, and inclusive digital payments, reinforcing Pakistan’s broader agenda of modernizing its financial ecosystem and expanding access to innovative banking solutions nationwide.
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