Khansa Majeed has joined HBL Microfinance Bank Limited as Head of Unit, Corporate Communication, beginning a new phase in her professional career. She brings experience spanning banking, corporate communications, marketing, sports, and real estate, with a background in managing brand communication, customer engagement, and stakeholder relations. Her appointment adds to the bank’s communications function as financial institutions continue to engage customers and other stakeholders across a range of traditional and digital channels.
Before joining HBL Microfinance Bank, Majeed served as Corporate Communications Manager at United Bank Limited (UBL). During her time at UBL, she worked on strategic communications, brand transition activities, customer engagement, crisis messaging, and digital content. These responsibilities involved communicating organisational developments, supporting brand-related initiatives, and helping maintain consistent messaging across different audiences. Corporate communication has become an important function for banks as they manage customer expectations, respond to changing market conditions, and communicate information across multiple platforms.
Her previous experience also includes more than six years at Silkbank, where she led corporate communications and worked on marketing initiatives, brand campaigns, and stakeholder engagement. This experience provided her with exposure to different aspects of banking communications, from developing brand messages to supporting campaigns and maintaining relationships with relevant audiences. Her career across UBL and Silkbank has included responsibilities related to both communication strategy and marketing, areas that frequently intersect within financial services organisations.
In her new position at HBL Microfinance Bank, Majeed will lead the unit responsible for corporate communication. The announcement does not provide specific details about her immediate priorities or planned initiatives. However, the role generally involves supporting the institution’s public messaging, communicating organisational developments, and maintaining consistency in how the bank engages with customers, employees, business partners, and other stakeholders. In the financial sector, clear communication can also help institutions explain products and services, address customer concerns, and share information about their operations.
Majeed’s professional background extends beyond corporate communication in banking, including experience in marketing, sports, and real estate. This cross-sector exposure adds to her experience working in different professional environments and communicating with varied audiences. Her work in banking, particularly at UBL and Silkbank, has been centred on strategic messaging, brand campaigns, customer engagement, and communication management. These areas remain relevant as financial institutions seek to maintain public trust and communicate effectively with customers using both conventional and digital channels.
Academically, Majeed holds a Master’s degree in Marketing from the Institute of Administrative Sciences at the University of the Punjab in Lahore. She also earned a Bachelor’s degree in Computer Science from Bahauddin Zakariya University. Her education combines marketing with a technical foundation, while her professional experience has focused on communication, branding, and stakeholder engagement within multiple industries.
Her appointment at HBL Microfinance Bank marks the continuation of a career built around corporate communications and marketing. With experience at two established banking institutions, UBL and Silkbank, Majeed brings familiarity with the communication requirements of the financial services sector to her new role. The move places her in charge of a corporate communication unit at HBL Microfinance Bank, where her responsibilities will centre on the bank’s communications function and engagement with its stakeholders.
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