The State Bank of Pakistan (SBP) is set to host the much-anticipated Pakistan Financial Literacy Week (PFLW) 2025 from April 14 to 18. To mark this significant event, SBP is inviting individuals to participate in an exciting video competition that aims to spread financial awareness and education across the country. The initiative underscores the importance of financial literacy, empowering individuals with the knowledge and skills needed to make informed financial decisions in their personal and professional lives.
This year’s video competition invites participants to explore the theme “Financial Literacy through Collaboration and Innovation” (ساتھ تᣥᕼاᗷ :تᘮشمولᣠماّجدِ اور تعاون), with a focus on presenting financial literacy concepts in an engaging, concise, and impactful one-minute video. Whether you’re a creative professional, a student, or an enthusiast of financial education, this competition is your chance to showcase your talent and contribute to raising financial awareness in Pakistan.
The competition welcomes a wide variety of video formats, including short films, reels, role-play videos, animations, whiteboard sketches, or any other creative video format. It encourages participants to think outside the box and present financial literacy in ways that are innovative, accessible, and easy to understand for a diverse audience.
To participate, all interested individuals must submit their entries by the deadline of March 31, 2025. The process is simple, requiring participants to upload their video to Google Drive and share the link via email to video.competition@sbp.org.pk. Participants are asked to ensure that the link is set to “Anyone with the link” for seamless access by the jury members.
Along with the video, participants should include essential details in the email, such as their full name, CNIC, contact number, organization or institution (if applicable), occupation, and full address. Additionally, a brief profile and a picture of the participant must be submitted. SBP encourages participants to test the link in an incognito window to ensure it works before sending it.
An independent jury will review all submitted videos based on the following criteria: Creativity and Originality, Theme Interpretation, and Message Clarity. The top three winners will receive recognition for their efforts in spreading financial literacy, with each of them awarded shields and certificates, which will be mailed to the addresses provided during the submission process.
To maintain the integrity of the competition, SBP has outlined some important terms and conditions. All submissions must be original works, and the videos should be free from any copyright issues. Additionally, SBP retains full ownership and usage rights to all submitted videos, which may be utilized in future promotions or educational materials related to financial literacy.
Participants are encouraged to reach out to SBP at video.competition@sbp.org.pk for any inquiries or clarifications related to the competition.
Pakistan Financial Literacy Week 2025 presents a unique opportunity for individuals to contribute to a national cause. By participating in this video competition, individuals can play a vital role in empowering others with the knowledge and tools to make sound financial decisions. With the support of creativity and collaboration, this event is set to pave the way for a financially literate Pakistan that can navigate the challenges of the modern economy with confidence.
The Pakistan Financial Literacy Week 2025 is a timely initiative that aligns with SBP’s ongoing efforts to promote financial inclusion and literacy across Pakistan. It provides an avenue for individuals from all walks of life to come together, share their knowledge, and participate in building a financially aware society. Whether you are an expert in financial matters or someone passionate about spreading awareness, this is your chance to make a difference.
For more information, visit the official SBP website or reach out via the provided email address to submit your entry. Don’t miss this exciting opportunity to be part of a movement that empowers millions through financial education.
SBP’s Pakistan Financial Literacy Week 2025 and its video competition offer a platform to creatively promote financial education, benefiting not just individuals but the broader Pakistani community. By harnessing the power of collaboration and innovation, this event will undoubtedly play a key role in improving financial literacy levels and encouraging responsible financial behavior throughout the country.