DigiTrends, a leading force in digital transformation, has achieved a major milestone by securing its official company registration (CR certification) in the Kingdom of Saudi Arabia (KSA). This development positions DigiTrends among a growing cohort of pioneering international companies establishing a formal presence in one of the Middle East’s fastest-growing tech economies.
The announcement was made in a formal ceremony held at the Pakistan Pavilion, attended by esteemed dignitaries including Pakistani Ambassador Mr. Ahmad Farooq, First Secretary Mr. Shafiq Ahmed, and several top members of the DigiTrends leadership team. Present at the occasion were CEO Mr. Samad Saleem, Regional Head Mr. Zeeshan Rehman, and Retired Air Commodore & Strategic Advisor Mr. Tasaddaq Banoroi. Their combined vision and leadership have been instrumental in steering the organization toward this bold new phase of cross-border collaboration and innovation.
Building on the momentum of its expansion, DigiTrends further solidified its regional ambitions by entering into a strategic partnership with Seen Tarbi—a prominent fintech company in Saudi Arabia approved by the Saudi Arabian Monetary Authority (SAMA). The agreement, signed on February 9, 2025, underscores DigiTrends’ commitment to reshaping the financial technology landscape across the Kingdom.
At the heart of this collaboration is a shared vision between DigiTrends and Seen Tarbi: to transform the financial ecosystem in KSA by introducing smart, scalable, and secure fintech solutions. As the financial sector in the Gulf region continues to evolve rapidly, this partnership aims to address key challenges by developing advanced technologies tailored to local and regional needs.
During the signing ceremony, DigiTrends CEO Mr. Samad Saleem was joined by Mr. Abdullah Bawazir, Chief Operating Officer of Seen Tarbi, and Mr. Saeed Bawazeer, IT & Project Manager at Seen Tarbi. Together, the leaders emphasized their mutual commitment to leveraging modern technology in order to foster innovation and provide agile, user-centric fintech solutions.
This strategic collaboration is expected to facilitate the co-creation of financial tools that offer improved user experience, increased security, and seamless integration into the Kingdom’s broader digital economy. It also reflects a larger trend of cross-border partnerships aimed at accelerating fintech maturity and digital transformation across the MENA region.
The agreement also marks a defining moment for DigiTrends as it establishes a solid foothold in Saudi Arabia’s dynamic financial technology sector. The company, renowned for its expertise in building cutting-edge tech platforms, will now contribute directly to the Kingdom’s fintech revolution, working closely with local players to address the unique demands of the market.
The presence of key executives from both DigiTrends and Seen Tarbi at the signing further highlights the importance of this collaboration in shaping the future of finance in the region. By combining DigiTrends’ innovation-driven approach with Seen Tarbi’s local expertise, the partnership is poised to bring meaningful and lasting impact to Saudi Arabia’s evolving financial landscape.