Jubilee General Insurance Co. Ltd. has launched its Resilience Rewards Program, an initiative aimed at recognising businesses that have maintained strong risk management practices and taken consistent measures to improve safety, preparedness and operational resilience. The program is designed for long-standing clients that have demonstrated continued commitment to risk mitigation and business protection, with the insurer recognising organisations that have worked to reduce exposure to potential losses and disruptions. The initiative places greater emphasis on preventive risk management, extending the role of insurance beyond responding to losses after they occur.
Under the Resilience Rewards Program, qualifying clients will be recognised for maintaining established risk standards and implementing measures intended to protect employees, facilities, machinery and business operations. The initiative focuses on several areas, including protection of human resources, fire safety, machinery safeguards and preparedness for Natural Catastrophe (NatCat) events. Jubilee General Insurance said the selection of businesses is based on their demonstrated history of resilience and their consistent adoption of recommendations provided by the company’s Risk Management team over the years. This approach links the recognition program to measurable risk improvement efforts rather than treating insurance solely as a mechanism for responding to claims.
Azfar Arshad, Managing Director and Chief Executive Officer of Jubilee General Insurance Co. Ltd., said insurers should consider investments in resilience as a strategic component of business continuity and long-term sustainability rather than viewing them only as a service provided to customers. He said supporting businesses in risk prevention, mitigation and resilience can help reduce both the frequency and severity of losses while also contributing to the protection of the insurer’s balance sheet. His comments underline the connection between preventive measures adopted by businesses and the financial exposure faced by insurance providers when major operational, fire, machinery or natural catastrophe-related incidents occur.
Jubilee General Insurance’s Risk Management Department supports this approach through a team of qualified engineers specialising in safety and fire protection. The department conducts comprehensive risk surveys at client facilities to identify both inherent risks and residual risks associated with individual business operations. Following these assessments, the team provides recommendations tailored to the specific nature of each organisation and its facilities. The recommendations are intended to identify areas where businesses can improve safety arrangements, strengthen protection systems and reduce potential exposure to incidents that could disrupt operations or result in financial losses.
The insurer said its relationship with clients extends beyond the initial assessment, with its Risk Management team continuing to engage with organisations on the implementation of recommended improvements. This ongoing interaction allows businesses to work on risk reduction measures over time and provides a framework for strengthening preparedness against different operational threats. By focusing on continuous improvement, the program encourages companies to maintain risk controls rather than treating safety and resilience measures as one-time requirements.
The Resilience Rewards Program also reflects Jubilee General Insurance’s prevention-focused approach to insurance. The initiative brings together risk engineering expertise, client relationships and insurance services to encourage businesses to identify and address vulnerabilities before they develop into major losses. Areas such as fire protection, machinery safety and preparedness for natural catastrophe events can have a direct impact on business continuity, making risk assessment and mitigation an important component of broader operational planning.
Jubilee General Insurance Co. Ltd. provides general insurance solutions to individuals and businesses in Pakistan and has positioned risk management as part of its wider service offering. Through its Risk Management Department and the new rewards program, the company is seeking to recognise clients that have maintained risk standards and followed improvement recommendations over an extended period. The initiative places prevention, preparedness and resilience alongside traditional insurance coverage, with the objective of helping businesses strengthen their ability to manage potential disruptions while improving their overall risk management practices.
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