Jubilee Life Insurance, Pakistan’s leading life insurer, has officially signed on as the Title Sponsor of the 21st Karachi United School Championship (KUSC), reinforcing its commitment to nurturing young talent and promoting healthy lifestyles across the country. The collaboration emphasizes a bottom-up approach to sports development, aiming to create a sustainable impact on school-level athletics.
Recognized as one of Karachi’s longest-running and most inclusive school football tournaments, KUSC provides students from diverse backgrounds with a structured platform to develop discipline, teamwork, and confidence while fostering lifelong healthy habits. Through this partnership, Jubilee Life Insurance aims to play a meaningful role in youth development, encouraging physical activity from an early age and contributing to the growth of grassroots sports initiatives.
Farhan Faridi, Group Head Retail Operations, Marketing & Administration at Jubilee Life, highlighted the significance of the partnership, stating, “At Jubilee Life, we view sport as a powerful enabler of physical well-being, social inclusion, and youth empowerment. This partnership with KUSC reflects our broader commitment to building healthier, more active communities across Pakistan. From supporting national platforms such as the HBL PSL, which are helping revive sporting culture and bringing international players back to Pakistani grounds, to investing in grassroots initiatives, our focus remains on creating sustainable, community-wide impact through sport.”
Ali Atta, Director of Football at Karachi United, added, “Karachi United has always believed in using football as a platform for inclusion and positive social change. This partnership with Jubilee Life strengthens our ability to provide opportunities for children from diverse income groups and backgrounds. As we look ahead, our ambition is to take the Karachi United School Championship to the national level, creating a pathway for young talent and expanding the tournament’s impact across Pakistan.”
Through this collaboration, Jubilee Life and Karachi United aim to establish a sustainable ecosystem for school-level football, providing young athletes with access to structured competition, professional exposure, and long-term development opportunities. The partnership is designed to ensure that talented players are identified, nurtured, and supported as they progress through the ranks, fostering a strong pipeline of football talent across the country.
As the 21st edition of KUSC gets underway, the sponsorship underscores the growing importance of sport in shaping confident, disciplined, and healthy future generations. By investing in grassroots initiatives, Jubilee Life Insurance and Karachi United are demonstrating how corporate partnerships can drive meaningful social impact, encourage youth participation in sports, and create long-term benefits for both communities and the broader sporting ecosystem in Pakistan.
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