Easypaisa Digital Bank has taken a significant step towards improving financial accessibility in Pakistan with the launch of its AI-powered digital insurance marketplace. The new platform promises to revolutionize the insurance landscape in Pakistan by offering a wide range of affordable, convenient, and accessible insurance options to millions of Pakistanis. This launch is a critical component of Easypaisa’s broader vision of financial inclusion, ensuring that essential financial services like insurance are within reach for all segments of society.
The digital marketplace offers a variety of insurance coverage options, including health, life, mobile, income protection, vehicle, domestic and international travel insurance, and even doctor consultations. These services are available through collaborations with leading insurance providers such as EFU Life, EFU General, IGI Life, IGI General, WEBDOC, and Oladoc. The platform allows users to compare and choose from various insurance plans based on their unique needs, making insurance more personalized and accessible than ever before.
To further promote accessibility and affordability, Easypaisa is offering a one-month free subscription on all monthly plans, allowing users to explore the platform’s benefits without any immediate financial commitment. Customers can also enjoy immediate consultations with over 25,000 specialist doctors via video, audio, and discounted clinic and lab visits. This feature enhances the platform’s value, ensuring that users can benefit from immediate healthcare services alongside their insurance coverage.
At the heart of this digital marketplace is an AI-powered system designed to provide real-time interactions, tailored policy recommendations, instant query resolution, and a streamlined transaction process. The use of artificial intelligence ensures that users can make informed decisions about their insurance needs, while the seamless digital experience minimizes the hassle typically associated with purchasing insurance.
Mr. Jahanzeb Khan, President & CEO of Easypaisa Digital Bank, underscored the importance of this launch, stating, “The introduction of Easypaisa’s insurance marketplace is a significant milestone in our journey toward digital financial empowerment. By digitizing insurance services, we are enabling a wider segment of society to access essential coverage, ensuring financial security in times of need.”
Further highlighting the marketplace’s potential, Mr. Farhan Hassan, Head of Wallet Business at Easypaisa Digital Bank, emphasized the initiative’s role in breaking down long-standing barriers in Pakistan’s insurance sector. “Insurance penetration in Pakistan remains below 1 percent, and our goal is to simplify and improve access to these critical financial services. This aligns with Easypaisa’s broader vision of financial inclusion and providing innovative solutions that enhance users’ financial security.”
Easypaisa’s introduction of the digital insurance marketplace is also part of its continued efforts to drive the digital transformation of Pakistan’s financial services industry. As Pakistan’s first digital bank to commence commercial operations, Easypaisa is leading the charge in providing technology-driven solutions that not only address the financial needs of today but also set the stage for future growth and development. With the launch of this innovative platform, Easypaisa continues to make strides in its mission to transform Pakistan’s financial landscape, promoting economic growth, and creating sustainable pathways for development through digital financial solutions.