PayPak has partnered with Bank Alfalah Limited to launch nationwide eCommerce discount campaigns exclusively for PayPak cardholders. The signing ceremony brought together senior executives from both organizations, including Mr. Amaar Naveed Ikhlas, Divisional Head Payment Solutions at Bank Alfalah, Mr. Najeeb Agrawalla, CEO of 1LINK, Mr. Asher Parvez, Head of Acquiring Business at Bank Alfalah, Mr. Imran Korai, Head Retail Transaction at Bank Alfalah, and several key executives from 1LINK including Mr. Muhammad Bashir Khan, Chief Commercial Officer, Mr. Suleman Hasan, Chief Strategy Officer and Company Secretary, and Ms. Shaista Abdullah, Chief Schemes Officer.
The collaboration is aimed at boosting PayPak card usage and enhancing eCommerce transactions by offering exclusive, discount-led campaigns to cardholders across Bank Alfalah’s digital merchant ecosystem. These initiatives are expected to incentivize consumers to adopt cashless payment methods and leverage the PayPak card for online purchases, promoting financial inclusion and the growth of digital commerce in Pakistan.
By enabling targeted discount campaigns, PayPak and Bank Alfalah intend to strengthen the cardholder experience while driving greater engagement within the digital payments ecosystem. The partnership also highlights the role of strategic collaborations between banks and payment networks in expanding eCommerce adoption and providing added value to customers.
This initiative reinforces the commitment of both PayPak and Bank Alfalah to innovate within the digital payments space, ensuring cardholders can access secure, convenient, and rewarding online transaction experiences across a wide range of merchants. The campaign is expected to play a key role in accelerating the use of digital payment solutions and promoting a cashless economy in Pakistan.
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