EBANX, a global technology company specialising in payment services for emerging markets, is preparing to expand its payment operations into Pakistan during the next semester, adding the country to its growing international operations portfolio. The company announced the planned expansion during its annual Payments Summit, alongside the introduction of a new in-house Apple Pay token decryption architecture for Latin America and the Caribbean. The Pakistan expansion is expected to focus on connecting global merchants with locally preferred payment methods and the country’s national instant-payment infrastructure.
The company said the first alternative payment methods planned for its Pakistan operations will include JazzCash and Easypaisa, two widely used local digital wallets that each report more than 50 million users. EBANX also plans to integrate Raast, Pakistan’s national instant-payment rail, at a subsequent stage. According to data from the State Bank of Pakistan, Raast transaction volumes increased from 371.2 million in the third quarter of fiscal year 2025 to 742.1 million in the third quarter of fiscal year 2026, showing the expansion of instant-payment activity in the country. The planned integrations are intended to provide international businesses with access to locally established payment channels.
EBANX said Pakistan was selected for its next expansion phase because of merchant demand and the complexity of its payments market. Data from World Data Lab analysed by the company projects Pakistan’s e-commerce spending to grow at an average annual rate of 22% between 2026 and 2030. The company said this growth trajectory could result in the country’s online market more than tripling over the decade. The company also pointed to changing digital consumption patterns among younger consumers, particularly Gen Z, whose spending across video gaming, streaming and social media is projected to grow by 17% annually through 2036, while credit card ownership among this age group remains below 10%.
Eduardo de Abreu, Chief Product Officer of EBANX and regional chief executive officer of EBANX Singapore, described Pakistan as a mobile-first market in which smartphone ownership is significantly ahead of card ownership. He said local account-based payment methods, bank transfers and digital wallets therefore have an important role in serving consumers and supporting international businesses entering the market. EBANX said its focus is on connecting local payment infrastructure with the requirements of global merchants, an approach it has developed through its operations across emerging markets.
The company’s broader international expansion follows the addition of Thailand, Indonesia, Malaysia, Vietnam and Türkiye to its footprint during 2026. Since its establishment in Brazil in 2012, EBANX has expanded its payment infrastructure to more than 400 payment rails and over 200 payment methods. The company currently processes more than four million transactions per day, providing payment connections for global businesses seeking access to consumers and companies in emerging digital markets.
Alongside its Pakistan expansion, EBANX announced a new operating model for Apple Pay that moves the token decryption layer into its own infrastructure. Beginning in September, the company said it would receive and decrypt encrypted Apple Pay tokens directly while managing the relevant certificates, security keys and end-to-end Payment Card Industry Data Security Standard compliance within its infrastructure. The model is intended to reduce the technical requirements placed on merchants while allowing EBANX to manage the decryption process within its acquiring environment.
According to EBANX, early production data showed that tokenized wallet processing produced an 11-percentage-point increase in approval rates compared with non-tokenized card transactions, reaching 94.4%. Average order value was also reported to be 23.5% higher than standard card purchases. The company said the new architecture builds on its existing Apple Pay partnership in Brazil and is being extended across Latin American and Caribbean markets where Apple Pay operates, supporting both one-time and recurring transactions.
EBANX said tokenized wallets already account for significant portions of e-commerce card volumes in several Latin American markets. Based on Payment and Commerce Market Intelligence data sourced by the company, tokenized wallets represent approximately 25% of e-commerce card volume in Brazil, 20% in Chile, 16% in Mexico, 15% in Colombia, 13% in Argentina and 9% in Peru. The company said its Apple Pay infrastructure is designed to simplify merchant operations while maintaining end-to-end security and compliance within its acquiring systems.
The announcements were made during the ninth edition of the EBANX Payments Summit, which brings together payment and digital commerce leaders to discuss developments across emerging markets. The 2026 programme included an Asia-Pacific edition in Jeju Island, South Korea, held in partnership with Mastercard, and a global edition in Guanacaste, Costa Rica, held in partnership with Citi. With Pakistan now included in its upcoming expansion plans, EBANX is preparing to connect international merchants with local wallets and instant-payment infrastructure as digital commerce and payment activity continue to develop across the country.
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