Jubilee General Insurance Co. Ltd. (JGI) has launched its Resilience Reward Program, an initiative aimed at recognizing long-standing clients that have demonstrated a consistent commitment to safety, risk mitigation and business resilience. The programme focuses on organizations that have maintained strong risk standards and implemented measures designed to prevent losses and reduce the impact of potential disruptions across their operations.
The initiative reflects Jubilee General’s approach to working with businesses beyond the traditional role of responding after an insured loss occurs. Through its risk management activities, the insurer supports clients in identifying potential hazards, improving safety standards and taking preventive measures that can reduce the likelihood and severity of losses. The new programme is intended to recognize organizations that have maintained this prevention-focused approach over an extended period.
Under the Resilience Reward Program, qualifying clients will be recognized for maintaining strong risk standards and consistently adopting measures aimed at protecting their workforce, improving fire safety, safeguarding machinery and strengthening preparedness against Natural Catastrophe (NatCat) events. The programme therefore covers several areas of operational risk, with the focus extending from workplace and asset protection to broader resilience against events that can disrupt business activities.
The selection criteria are based on each organization’s demonstrated track record of resilience and its consistent implementation of risk improvement recommendations provided by Jubilee General’s Risk Management team over the years. Rather than focusing solely on the outcome of individual insurance claims, the initiative considers the preventive measures businesses have adopted and their continued efforts to improve risk controls across their facilities and operations.
Azfar Arshad, Managing Director and Chief Executive Officer of Jubilee General Insurance Co. Ltd., said investments in strengthening resilience should be viewed by insurers not only as a service provided to customers but also as a strategic component of business continuity and long-term sustainability. He said supporting clients in risk prevention, mitigation and resilience can help reduce both the frequency and severity of losses while also protecting the insurer’s balance sheet.
Jubilee General’s Risk Management Department includes qualified engineers with expertise in safety and fire protection. The team conducts comprehensive risk surveys at client facilities to identify both inherent and residual risks associated with their operations. Following these assessments, the team provides recommendations tailored to the specific characteristics and requirements of each organization, allowing businesses to address risks based on their individual operating environments.
The company said its engagement with clients continues beyond the initial assessment, with the Risk Management team supporting the implementation of recommended risk improvement measures. This ongoing interaction is intended to help organizations strengthen their risk mitigation practices and develop resilience strategies that can better prepare them for potential disruptions. The approach places continued risk assessment and improvement alongside insurance coverage as part of the broader relationship between the insurer and its clients.
The Resilience Reward Program brings together Jubilee General’s engineering expertise, risk management capabilities and ongoing engagement with businesses. Through the initiative, the company is seeking to reinforce a prevention-first approach to insurance by encouraging organizations to invest in measures that can reduce exposure to operational and environmental risks.
The programme also places business resilience within the wider context of insurance and risk management. By recognizing clients that consistently follow risk improvement recommendations and maintain safety standards, Jubilee General is highlighting preventive action as an important part of reducing potential losses. The company said the initiative is intended to help businesses become safer, better prepared and more resilient while supporting continuity and long-term sustainability across their operations.
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